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How to Clearly Define and Track Your Business Goals


One of the most important aspects of any business is goal setting. Without clear and attainable goals, it can be challenging to measure progress and gauge whether or not your business is on track. In this article, we’ll discuss how to clearly define and track your business goals to ensure that your business is moving in the right direction.


What exactly are business goals?

Business goals are objectives that a company sets to achieve specific milestones. From increasing sales and profits to expanding into new markets, business goals can take many different forms. Regardless of your goals, it’s crucial to have a clear plan for how you’re going to achieve them.

What are the characteristics of good business goals?

All good business goals share a few key characteristics. They should be SMART, a popular acronym that stands for Specific, Measurable, Achievable, Realistic, and Time-bound. Coined by business management expert Peter Drucker, the SMART criteria is a helpful way to ensure that your goals are clear and attainable.

S – Specific: A good goal is specific and clearly defined. Vague goals are more difficult to achieve because it’s hard to know what you’re working towards. For example, instead of setting a goal to “increase sales,” a more specific goal would be to “increase sales by 20% in the next quarter.”

M – Measurable: A good goal can be measured so that you can track your progress. Without a way to measure your goal, it will be difficult to tell if you’re making any progress at all. For instance, if your goal is to “improve customer satisfaction,” you could measure this by surveying customers and tracking the results.

A – Achievable: A good goal is achievable. If a goal is too ambitious, it may be challenging to stay motivated. On the other hand, if a goal is too easy, it may not be worth pursuing. A good goal should challenge you without being impossible to achieve.

R – Realistic: In addition to being achievable, a good goal is also realistic. This means that it’s something you can actually achieve, given your resources and time frame. For example, it might be unrealistic to try to expand your business into a new country in the next month. However, it might be realistic to target a specific city or region.

T – Time-bound: A good goal has a specific deadline associated with it. This ensures you have a sense of urgency and don’t procrastinate in achieving the goal. For example, instead of setting a goal to “improve website traffic,” you could set a goal to “double website traffic within the next six months.” You should set a deadline for every goal, no matter how big or small.

How to track your business goals

Once you’ve set your business goals, tracking your progress is essential. This will help you determine whether or not you’re on track to achieve your goals and make necessary changes along the way. There are a few different ways to track business goals. One popular method is using key performance indicators (KPIs).

KPIs are specific metrics to measure your progress towards a goal. For example, if your goal is to “increase sales,” some KPIs you could track include total revenue, number of new customers, and conversion rate. By tracking these KPIs, you’ll be able to see how well your business is doing and make necessary changes to your strategy.

Another way to track business goals is by using a goal tracker. A goal tracker is a tool that helps you keep track of your progress towards a goal. There are many different types of goal tracking software available, ranging from simple to complex. Some popular options include Trello and Asana.


What do you think is the best way to track business goals? Let us know in the comments below!


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